One recent national study by Harris Interactive ®, a global leader in market research on demand, has revealed that almost one in four adult lesbian and gai has no health insurance and is almost two times more likely their heterosexual equivalents have filling zero sickness insurance. The figures indicated that from 22% of gay and lesbian that individals asked them declared had no health insurance, a shock compared with 12% of heterosexuals who were also questioned. This national ballot did attend 2,710 adult Americans aged 18 more, from which 343 were declared as gay or lesbian (adults lesbici, gai, bisexual and transsexual included) and took place between the dates of April 7 and April 15, 2008, via a Web site, next to notices of Witeck-Combs Office, Inc, which are communications and consulting company estimated sales in excess of nations, who specialize in reaching gay and € œ of the consumer market. â lesbian of us knows that the problem of uninsured has reached crisis proportions in this country and, unfortunately, this survey indicates that the community gaia, lesbian, bisexual and transsexual (GLBT) is today the greatest risk. What GLBT families and all Americans deserve and need is access to affordable quality health care that results in positive results and facilitates the prevention, wellness and chronic care coordination, of the â € said Peter Francel CEBS, head of group - Sale of Product for Aetna. œ of the â € we must ascend all efforts to serve the uninsured and to take the command in the transformation of our health system for not only our members but all GLBT those who today is not covered by insurance against disease, which  € of him addedHe also hinted that the policy ™ s GLBT of € of Aetnaâ to have a friendly workplace has led the company that gets an assessment 100% corporate sull'indice of equal rights campaign 'man since the application of 2002.The people have been variables that would have made their decision as to which specific health insurers would have chosen to go with. Almost exactly the same amount of adult lesbian and gai said that it was likely to have a profound effect if the company insurance against diseases give the filling of health of domestic partner for companies which provide insurance against health insurance ( 85%) and their own employees (84%) .79% of adult lesbian and gai has indicated that if saw a printed advertisement for a company that was specifically people bet on the community gaia, with images of people or gaia lesbian and valid data on products of insurance, insurance against this disease finally carry out their likely studying the possibility of going with quell'azienda. If things such as price, accessibility and the sample are not necessary be considered, almost 8 78%, consumers gai and lesbian out of 10 would be more likely to choose a provider of insurance or the program has focused on the GLBT community , With 67% declare that that would be more likely to be considered a health insurer with the officials who were able to be openly homosexual, lesbian, bisexual or studies of the € œ of transgender.â consistently indicate that consumers of lesbian and gai are much more likely to focus their spending on companies that sensitive and specifically reach out to them, of the â € said Colleen Dermody, vice president of communications of Witeck-Combs. consumers of the GLBT œ â €, have a high value on brands, including insurance companies against diseases, and cultivate earning respect within the community. Consumers of GLBT are among the most motivated to € ™ of the voteâ ~ of the â € with their dollars and look for brands that believe to be very friendly and support of the € of GLBT community.

Catherine Moody